Rado’s Centrix Design Gets a Luxurious Refresh with Innovative Upgrades and Harmonious Aesthetics

Rado, a Swiss luxury watch brand, has been at the forefront of innovation and design for over 100 years. Its superior craftsmanship, combined with innovative materials and cutting-edge technology, has made it a favorite of watch enthusiasts all around the world. With the introduction of its groundbreaking Centrix design, Rado has once again proven its commitment to excellence. And now, with the incorporation of its timeless DNA into the Centrix design, Rado has taken the already-impressive timepiece to new heights, delivering a watch that is both contemporary and classic at the same time. In this article, we will delve deeper into how Rado’s DNA has helped elevate the Centrix design and why it continues to be a favorite among watch lovers.


Rado is updating its Centrix design, incorporating new elements, innovative production methods, and harmonious aesthetics to enhance the signature DNA of the brand. The company’s history began in 1917 with the founders’ mantra that they could create whatever they imagined, which remains true today. This pioneering spirit for design and material innovation continues to set Rado apart in the industry, according to Adrian Bosshard, Chief Executive Officer at Rado. To understand the company’s DNA, Bosshard points to three specific launches; the DiaStar Original, Captain Cook, and Integral, all noted as true innovation. The Centrix, introduced in 2010, has evolved to include movement, crystal, case shape, and dial upgrades, and the logo is now slightly larger. The design brings a softer, more sensuous approach that whispers of dunes and desert memories, described by Rado as the most elegant yet with unmatched precision and reliability.


In conclusion, Rado’s commitment to innovation and design has been exemplified by their latest Centrix collection. With the integration of their groundbreaking DNA technology, they have once again proven that they are pioneers in the watchmaking industry. The perfect blend of traditional craftsmanship with modern advancements has allowed them to create a watch that is as functional as it is stylish, truly standing the test of time. The Centrix collection’s unique blend of sophistication and practicality is sure to capture the hearts of watch enthusiasts worldwide. As we look forward to what the future holds for Rado, one thing is certain – their DNA technology will continue to shape the future of Swiss watchmaking, cementing their position as one of the top luxury watch brands in the world.