According to Nielsen, SPAR’s market share in April 2020 was a record-breaking 35.6%, significantly higher than the market share of all competitors. However, the market leadership is not only due to the increased sales during the shutdown, because in January 2020, SPAR overtook its competitors for the first time. Seen over the period of the first four months of the year SPAR has a market share of 34.0%, making it the first tertial market leader in domestic food retailing.
The dynamic development of SPAR is particularly evident in the sales growth in April 2020: While SPAR has grown by +23%, the entire food trade has grown by +12.6%. As a result, SPAR was able to increase its market share to a sensational 35.6% in April, thereby taking over market leadership.
Domestic partner suppliers
SPAR CEO Gerhard Drexel attributes the success to a bundle of factors: “On the one hand, this has been the practice and promotion of our Austrian, regional and local partner suppliers from industry, trade and agriculture, which has been practiced for decades. On the other hand, it is our dedicated commitment to stable prices and attractive price offers for our customers all over Austria – day after day and week after week. A particularly important component of the success, however, are the hard-working and competent SPAR merchants and the employees in all areas of the company, be it in sales, logistics or administration. This has been particularly evident in the past few weeks. We are extremely proud of them, because they have all contributed to this success. ”
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