40 million dirhams. This is the estimated cost of the communication campaign that the ONMT intends to launch to relaunch the Morocco destination after the Covid-19 coup.
In details, “this new project concerns the development of the strategy, planning, design, creation and support for the ONMT in monitoring the implementation of the communication campaign”, reports Today Morocco.
“The aim is to consolidate the Morocco tourism brand through the implementation of a global and international communication strategy to attract more flows. This should help build a strong and attractive Morocco tourism brand, in line with current communication trends and one of the most admired tourism brands, in order to increase its share of the world market. ”
“The service provider who wins the call for tenders will be responsible for proposing to ONMT a global and international communication strategy for the tourism brand Morocco, which will be implemented over the next three years”.
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