Lexus May Shorten Model Life Cycle – Motor

This year, he notes, the LC cabriolet is entering the market, but this is not enough for the brand. “German competitors offer much more models, their life cycle is much shorter, pricing is more aggressive, and the range of powertrains is much wider.” – added Ogawa. Consumers still rely on Lexus quality, he said, but dealers are demanding new products. “All this is very difficult and I don’t have the right answer yet, what should we do in this situation,” – said the head of Toyota in the United States.

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